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Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and functions and their application to a variety of industry sectors. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current and emerging trends in social media marketing and the use of data analytics, their use and importance in business are discussed.

course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
70162
DTN  - Rm. 916
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
04-Sep-2018
to 14-Dec-2018
White, Jeremy
70162
DTN  - Rm. 240
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
23-Oct-2018
White, Jeremy
73471
DTN  - Rm. 920
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
04-Sep-2018
to 14-Dec-2018
White, Jeremy
73471
DTN  - Rm. 113A
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
23-Oct-2018
White, Jeremy
43108
DTN  - TBATo Be Assigned
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
02-Jan-2019
to 12-Apr-2019
White, Jeremy
44855
DTN  - TBATo Be Assigned
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
02-Jan-2019
to 12-Apr-2019
White, Jeremy

To register for this course, check the information for your program: